Mazda New Zealand - Mazda 3 Launch

Mazda New Zealand approached Pixel for the production design and custom LED curved screen for their Mazda 3 car launch in May of 2018. The launch, hosted in the Isaac Theatre Royal, featured two vehicles driven on stage with pyrotechnics, lighting design to music and stunning video content showing the past 10 years of the Mazda range as well as four pairs of LED screen columns that flew in and out onto the stage in sync.

Concept Design
Curved Screen Concept
Curved Screen Concept

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Curved Screen Concept - Floating Logos
Curved Screen Concept - Floating Logos

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Curved Screen Concept
Curved Screen Concept

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Final Production Look

Specs:

Main Curved Screen: 17x4m of 3.9mm Tekken Screen

Columns: Eight 1x3m of 3.9mm Tekken Screen

Mazda 3 Car Launch
Mazda 3 Car Launch

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Mazda 3 Car Launch
Mazda 3 Car Launch

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Mazda 3 Car Launch
Mazda 3 Car Launch

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Mazda 3 Car Launch
Mazda 3 Car Launch

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